Familiarity creates trust. Recent research by the National Association of Realtors® (NAR) shows that even in the age of the Internet 64% of all real estate business for brokers is either the result of referrals from family and friends or it is repeat business. My guess is that this percentage may be in the 80% range for the listing side of the business (as opposed to representing buyers). A case in point is my most recent listing which is the result of a friend (and repeat business client) recommending me to a mutual friend.
The rewards of working with friends. Although working for friends in any business has its own challenges, it can be the most rewarding of experiences. The latter happens when I’m constantly motivated to go the extra mile and my client continually appreciates what I do. When these two attitudes continue to feed each other the result can be something special.
What motivated me in the case of this Port Angeles property was the beauty of the setting and the 20-year history of my friends as owners and developers. Staying over night with my wife as their guests and living their live for a weekend did the rest. We learned that our friends moved from the Los Angeles area to this tranquil place and how it became what it is today. We walked the ten-acre property and took in the sounds and sights. I even did some target practice. We saw one of the boys milking a cow and and sampled home made cheese, ginger ale and beer — organic farming at its best.
Selling a lifestyle property. Also, it became clear that the buyer of this property would want to live the same lifestyle. That meant the buyer pool would be small and the effort to find that buyer would need to be a joint effort. One result is the presentation of the property I created with web pages and a video, another is the owners telling their story right here on SERENE™. Watch for it on these pages and tell your friends to visit and comment.