This is the 18th issue of The View from the Street.
On June 18th I switched my company affiliation
from Coldwell Banker Bain to RSVP Real Estate.
I made this change to improve the services to my clients. My lower operating costs will allow me to allocate financial resources with greater flexibility. After all, no transaction is the same as another and no seller and no buyer are alike.
Better technology is the second reason for this change. Some real estate companies with long histories have found it difficult to reinvent themselves gradually. Urging brokers (formerly called agents) to blog and twitter doesn’t automatically close the gap between yesterday and today.
RSVP Real Estate carries none of the legacy baggage. While started only in 2004, the founders of the company combine decades of industry experience. The father and son team brought to bear wisdom and creativity to establish the real estate company of the here and now.
“Green” may be popular because a paperless process saves trees. Green in real estate results in better service, greater speed and accuracy and in documented compliance with laws and regulations. Green in this and many other businesses translates into a better product at a lower cost.
In marketing, RSVP Real Estate turns the traditional relationship between company and broker on its head. In that relationship, they put me, the broker, first so I, in turn, can put the customer first. RSVP plays the role of the endorsing brand. After 10 years in the business people chose me as their broker because of the reputation I have built. (According to the National Association of Realtors® only three percent of all people chose an agent because of the affiliated company.)
Today, I procure my business from three sources in almost equal proportions: repeat business, referrals, and via my own websites. Now that syndication of real estate listings is running amok on the web, it is even more important to stand out with original content and design. My selling clients get highly customized marketing solutions. All my clients benefit from decades of negotiating experience.
Recently, RSVP Real Estate was named the second fastest growing private business in Washington State by the Puget Sound Business Journal. I joined them as their 318th broker. As I move forward, I want to thank my existing clients for their trust. My level of service to you and new clients will remain the same: always trying to exceed expectations and sharing a laugh once in a while.