Keep an open mind about your open house.

Thursday, October 23rd, 2008

Is an open house still an effective marketing tool in the internet economy? Yes, if the open house is tied to all other real estate marketing in print and on the Web. Open houses are great learning opportunities.

Posted in Sellers Corner | No Comments »

What does the Selling Agent Sell?

Tuesday, August 5th, 2008

The term “Selling Agent” does not mean what you would expect it to mean. The term should be expunged from real estate jargon and replaced by “Purchasing Agent,” a meaningful term from the world of business.

Posted in Buyers Corner | 2 Comments »