Seattle area listings: It has to be the complete package.
Imagine yourself walking through the grocery store looking for nuts. You found the aisle and here they are. The problem is all the packages say just nuts and state the weight. A few of these plain nut packages give the nutritional information. But that’s it.
From nuts to huts
You are looking for Seattle area listings. How does “2-story, 2,100 square feet” sound? You need more information? What about: “3-bed, 1 and 3/4-bath, 1987, septic, territorial, FHA, wood products, fireplace, vinyl, forced air, carport, unfinished basement?
It may be informative but it’s hardly persuasive.
Ogilvy on Advertising
I come from the world of marketing. My favorite adman of old is David Ogilvy. In his 1985 book, “Ogilvy on Advertising,“ he said: “First, study the product you are going to advertise. The more you know about it, the more likely you are to come up with a big idea for selling it.” [Read more…]