Why I’m Not Sold on Real Estate Technology
— A friend invited me to evaluate a real estate technology product that would “transform the experience of buying, selling, leasing or renting a home.” That’s a tall order.
The press release stated:
“The Internet along with market forces of cost reduction and individual control, has led to fundamental changes in many industries. However, the real estate industry is largely unchanged. The market is cluttered with fragmented offerings which don’t provide a way to conveniently connect buyers with sellers and renters with landlords, or simplify the complexity of a transaction.”
Let’s review this statement through the lens of the consumer, home buyer and seller: [Read more…]