Your home is not a cookie cutter home.
So why put up with cookie cutter marketing?
Syndication means the same all over again.
You’ve decided to sell your home. Your agent told you that it would appear on thousands of websites. And so it does. There’s only one problem. Wherever buyers find your home on the web, your home looks the same. Same description, same pictures, same everything. Why’s that? It is called syndication. I call it cookie cutter marketing. All MLS listings are repeated all over the web. There’s nothing wrong with that. It’s just not enough to get the attention your home deserves. [Read more…]