Hello, Mary and John!
Welcome to your personal real estate portal on SERENE!
When the time comes to sell your home, you will want to be as prepared as possible. With that in mind, I’ve created this web page just for you. Instead of wasting time to get information all over the internet, this is the only place you need to go. I don’t mean to be presumptive by assuming that I will be your agent when the time comes, but I would like to remind you of what I have to offer and what separates me from the competition. If you can’t wait to see the current, competitive market data, scroll down past my sales pitch. (You can view this page on any device.)
What’s my home worth?
Pricing is the most critical aspect of a home sale. In a seller’s market, it is even more important. That’s because it is easy to compare the few active and sold listings. Overpriced homes are easy to spot. My 3-P system for selling homes begins and ends with pricing. We begin with a price range. We arrive at the eventual listing price once we’ve completed preparation and presentation.
The strategy in a seller’s market is to list your home at a price that creates sufficient interest and ideally invites multiple offers with escalation clauses. The listing price needs to respect the way buyers are searching for homes online. I know how to double the number of potential buyers who find your home on the web.
What will you do to market my home?
Custom marketing is what sets my listings apart. Syndication of MLS listings to thousands of real estate brokerage sites and real estate portals is helpful, but the syndicated content is nothing more than the duplication of MLS data with all its limitations, such as using a maximum of 85 words to describe your home.
The custom listing web page of your home leaves nothing to question. The presentation of your home will be comprehensive and compelling. With iGuide potential buyers anywhere can take a virtual tour of your home.
Your web page is mentioned and linked in all social media, text messages, at open houses, in all email communications with real estate professionals and the public, and on the listing sign. That sign, by the way, is designed to sell your home and not my name and firm.
Social media is an integral part of custom marketing. You, the seller, participates. Yes, you can sell your home on Facebook. On-the-spot creativity carries the day. Text messages to friends encourage reposting.
The custom web page continues to pay dividends during the review-and-offer phase. All follow-up emails with brokers encourage the agents to have their clients share the page with their family and friends.
The results of custom marketing are measurable.
Within three days, your home’s page will have up to 500 interested visitors. Within a week, your page will rise in search engines rankings. In a sellers’ market, your home will sell before this matters. In a buyers’ market (that will come eventually) ranking high in searches will be critical.
See more examples of my Custom Listings.
Current, Competitive Market Data
Your Home’s Sales History and Current Value
You purchased your current home on 4139 205th Ave SE in May 2005 for $765,990. According to Automatic Valuation Models (AVM*), your home is worth today anywhere between $1,020,000 and $1,330,000. The actual sales price of your home will depend on its current condition and the marketing of your home.
Market Trends and Comparable Sales & Active Listings
The 3-year trends for homes in the 98075 Zip code show the number of listing and sales, the average sales price, and the days-on-market. This data is updated monthly.
Comparable condos sold over the past three months and active listings are shown below as map and thumbnail views. The search results show single family homes with 4000 minimum square footage located in the 98075 Zip code. This page is updated every time another comparable home sells.
Map View of Sold Listings
Thumbnail View of Sold Listings
Map View of Active Listings
Thumbnail View of Active Listings
The public records for your home are available here. You should review them for accuracy.
Contract, Listing Input, and Pre-Listing Forms (PDF Downloads)
I provide these forms for your convenience so you can review them before you actually need to use them. Being familiar with what to expect goes a long way toward reducing the inevitable stress generated by a real estate transaction. Be sure to download the seller disclosure form shown elsewhere on this page. Note that these forms carry the copyright of the NWMLS.
Questions? Use the comment field below.